How to make your Framer Site appear in AI Searches

Tools like ChatGPT, Claude and Google Gemini are not only answering questions but also linking people to websites. You can prepare your site so it becomes a source for these tools to find answerd from and recommend.

Why Optimize for Chatbots?

When someone types or speaks a question into ChatGPT or Gemini, the chatbot pulls from a mix of live search data and indexed content. Your goal is to make your content easy to understand, structured clearly, and aligned with how real people ask questions. Think of it as optimizing for conversations instead of just search engines.

Use Clear Q&A Sections

Adding a dedicated Q&A section to your Framer site helps chatbots understand your content. Structure it around the kinds of questions people ask in natural language. For example:

• How do I improve SEO for my website?

• How do I find SEO keywords for my SaaS website?

Keep answers direct and concise, but not robotic. A chatbot is more likely to recognize well-structured Q&A content as a reliable answer source.

Leverage the CMS Features in Framer

Framer’s CMS makes it simple to publish regular articles. Blogs are useful because they let you cover specific topics with depth and variety. A steady stream of posts increases your chances of being picked up in conversational searches.

Some tips for blog SEO in this context:

• Write posts that answer questions directly in the first few sentences.

• Use headings to break down subtopics.

• Add internal links between posts and your Q&A page to create a clear knowledge structure.

Think About Search Intent

People don’t always search for keywords in the same way when using chatbots. Instead of typing “best shoes 2025,” they might ask “What shoes are comfortable for walking all day?” Your content should match that conversational intent. Reframe product or service information into answers that sound natural.

Technical Considerations in Framer

Framer automatically generates clean code and handles speed well, which is important for SEO. You yourself should follow all the guidelines you already follow for traditional SEO, including:

• Setting different titles and meta descriptions for each page

• Make sure all of your images have an alt text set

• Keeping URLs short and descriptive with a good slug

• Structuring headings with the right html tag (H1, H2, H3)

• Use semantic html tags, such as article, footer, and headerin the accessibility menu.

Bringing It Together

Chatbots are not replacing traditional search but complementing it. By preparing your Framer site with Q&A sections, consistent blog content, and structured SEO basics, you’re building visibility in both search results and chatbot responses.